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CFA Institute Research and Policy Center Transform Awards
Location
New York, London, Munich, Hong Kong
Award won for the successful establishment of a brand identity and voice for the new Research and Policy Center – informed by the CFA Institute core brand – across social channels. The submission features examples of the organization’s paid and earned tactics in a variety of asset types including videos, animation, carousels, and polls. The submission also includes links to a rebranded X handle with 28K+ followers, and a new LinkedIn Showcase page, which has gained 4,100+ followers. Also included are examples of “Society Toolkits,” used to build up social community, by providing assets and ideas for CFA Institute groups to organize events and promote interest locally.
